Brand | COMMUNICATION | CREATIVE
STRATEGY CONSULTING
Strategic, hands-on support and guidance for agencies, founders and teams to help grow their brands and businesses.
the partnership
How I can help
01
Brand and Strategy
For marketing teams and businesses looking for sharper positioning, consumer understanding or brand direction.
02
Campaign & Growth Thinking
For organizations that have the brief, but need help turning it into a sharper creative or commercial direction.
03
Strategic Partner to Agencies
Senior strategic thinking, consumer insight, creative briefs,pitch support or an outside perspective on a client challenge.
the scope
Focused support across your brand and marketing priorities.
01
Consumer & Cultural Insights
Identify consumer behaviours and cultural shifts that can unlock new opportunities for a brand.
02
Brand & Portfolio Strategy
Shape brand positioning and portfolio direction and strategic priorities against business and consumer objectives.
03
Communication Strategy
Develop strategic direction for brand communication, from core narrative to integrated plans.
04
Creative & Marketing Briefs
Turn complex business challenges into focused briefs that inspire creative and marketing teams.
05
Campaign Development
Help develop distinctive campaign platforms and brand IPs that translate into meaningful, culturally relevant work.
06
Launch & Go-to-Market Strategy
Build the strategic and communication approach for new products, innovations and new markets.
07
New Business Pitches
Support new business pitches for brands and agencies with pitch and creative briefs and Strategy presentations
The experience
How we work together
Step one
Discovery
A conversation where you bring your goals, your challenges, timelines, budgets, expectations, and I bring mine. We decide if were are a fit.
Step two
Strategy
I shape the work based on the scope aligned with regular check-ins and collaboration with your teams.
Step three
Handoff
You leave with work your team can run with. I stay available for low touch support as needed for 30 days post engagement duration.
Throughout
Partnership
Warm, direct, collaborative and hands-on from start to finish.
EXPERIENCE THAT CREATES IMPACT
16+ years
Brand & marketing leadership
CLIENT + AGENCY
Experience across both sides of the business
GLOBAL + LOCAL
India, South-East Asia and global brand teams
AWARD-WINNING WORK
APAC Effie Gold, Effie Gold, Effie Silver, Kyoorius recognition
kind words
“It was a great experience working with Sohini on Coca-Cola Sparkling Flavors! She brought a strong creative POV to a portfolio of brands, including Thums Up and Sprite, which lead to impactful and award winning campaigns. Sho brought passion and leadership to her role, caring about the business and the people. I’m so grateful for her partnership and wish her all the best!.”
— Tish Condeno, Senior Director, Coca-Cola, JSK
“Sohini has been a valued partner in the TCCC X WPP marketing partnership. A creative strategist who excelled at transmuting insights into briefs that were the delight of the teams that worked in them, across key TCCC brands like Sprite and Thums Up. She was deeply involved in Sprite’s marquee “Joke in a Bottle” campaign that combined data, insighting, creativity and analytics like never before to make for one of India’s best loved experiential marketing initiatives.She was also the force behind the launch of Thums Up Zero, a brand that’s creating waves already !.”
— Dip Sengupta, Lead, WPP-Open X, India
Ready to bring me onboard?
Book a discovery call with Sohini. We’ll talk through where your business is today and map the clearest path to get to the desired outcome.
